I'm Dean — a product and design leader for the AI era.
Group-level design and product leader with 15+ years leading multi-brand teams of 50+ across B2B, B2C and B2B2C — from £2bn+ marketplaces to AI-powered services. I turn design into measurable business outcomes, and I put AI to work at the front line of design and product leadership.
BCA Buyer App
A trade buyer's digital assistant — live auctions, tracked sales and personalised feeds for 10k+ dealers.
DOX
My AI DesignOps Executive — a personal agent with a memory vault and MCPs that runs a design team's day-to-day.
Leading a 90-day AI transformation at EcoVadis
A 90-day leadership push to make AI part of how products are designed, built and shipped. I took a 25-person design team from first experiments to 90 initiatives — with designers shipping code — and helped shape an agentic operating model for a ~400-person Product, Design and Engineering organisation.
cinch Services
Product and design vision for cinch's next chapter — ownership, aftercare and customer journey reimagined.
EcoVadis Product Vision
Reimagining both sides of the EcoVadis marketplace — with the supplier vision built hands-on in Claude Code and aligned with the C-suite.
BCA Selling
Reimagining vehicle sale for £2bn+ annual GMV — a self-serve experience for a major used-car marketplace.
uCheck
Self-serve vehicle valuation, powered by guided photo capture.
Design Leadership
Leading 50+ designers and researchers across six automotive brands.
Design System
One language, every BCA product. 200+ components.
What people say
From the leaders and teams I've worked with.
Dean is one of those rare design leaders who seamlessly bridges high-level executive strategy with exceptional hands-on execution.
As CPO, collaborating with Dean has been transformative. When we set out to align our product teams around a common vision, aimed at accelerating velocity and eliminating redundant work. Dean didn't just design static concepts, he leaned heavily into AI to deliver a high-fidelity interactive prototype. Through a deeply iterative process, we fused our ideas to solve our customers' biggest pain points and fundamentally reshape how we view an AI-first experience.
Beyond product strategy, Dean is an exceptional leader of people. He holds the bar high, actively shields his team’s focus, and empowers them to drive measurable business impact. Any leadership team looking for an executive design partner and transformational leader would be fortunate to have him.
Brands & businesses I've worked with
Across automotive, sustainability, gaming and e-commerce.
