I'm Dean — a product and design leader for the AI era.
Product Design Director at EcoVadis with 15+ years leading multi-brand product and design teams of 50+ across B2C, B2B and B2B2C — from £2bn marketplaces to AI-powered services. Now putting AI to work at the front line of design and product leadership.
cinch Services
Product and design vision for cinch's next chapter — ownership, aftercare and customer journey reimagined.
BCA Buyer App
A trade buyer's digital assistant — live auctions, tracked sales and personalised feeds for 10k+ dealers.
Building DOX, my AI DesignOps Executive
My AI DesignOps Executive — a personal agent with a memory vault that learns me, my team, my stakeholders and my projects. It monitors Slack channels and decks to keep me across updates and actions, writes my morning brief, preps me for meetings and 1:1s, and captures meeting notes and actions — all through the power of MCPs. Inspired by Dex, the AI chief of staff from Pendo's CPO, but with design operations and design leadership best practices built into its core.
BCA Selling
Reimagining vehicle sale for £2bn+ annual GMV — a self-serve digital experience for one of Europe's largest used-car marketplaces.
uCheck
Self-serve vehicle valuation, powered by guided photo capture.
Design System
One language, every BCA product. 200+ components.
Design Leadership
Leading 50+ designers and researchers across six automotive brands — building a multi-brand design org from the ground up.
What people say
From the leaders and teams I've worked with.
Dean is one of the most talented Design leaders I have ever had the pleasure to work with. Not only he is highly technical on all design disciplines but he also has a rare entrepreneurial mindset which was key for the quick development of multiple products we launched as a team.
Dean will be a huge asset for any company and I wouldn’t hesitate to hire and work with him again.
Brands & businesses I've worked with
Across automotive, sustainability, gaming and e-commerce.
