I’m a design and UX leader, product designer and all round design thinker.
Committed to driving design transformation, growing design & product team’s influence, scale & output to improve business results & execute best-in-class customer experiences.
Dean is one of the most talented Design leaders I have ever had the pleasure to work with. Not only he is highly technical on all design disciplines but he also has a rare entrepreneurial mindset which was key for the quick development of multiple products we launched as a team. Dean will be a huge asset for any company and I wouldn’t hesitate to hire and work with him again.
Jose Gaspar, Group Chief Product Officer
Design and UX leader
I prioritise empathy and enthusiasm in my leadership approach. I manage varied interdisciplinary teams, cultivating connections with designers and stakeholders alike to develop design practices that resonate with and engage people.
Product designer
Design is my passion. As a professional designer, I thrive on attention to detail. I possess extensive expertise in guiding every aspect of the strategic design journey, spanning from initial planning and research through to final delivery and ongoing optimisation.
Design thinker
I get excited about uncovering big ideas by understanding the needs and experiences of people. I approach challenges with a creative, human-centered mindset and love bringing together cross-disciplinary teams to collaborate and tackle challenges together.
Experience leading teams and products, creating insight-led, human-centred experiences
As a design leader with international experience across the segments of consumer to business, business to business and business to consumer, I have spent more than 15 years working closely with teams and partnering with product and engineering departments to create outstanding user experiences, with expertise spanning a wide range of platforms and industries leading in-house design teams.
I create and execute product strategy and vision that aligns with both business and customer needs. I bring strategic insight, direction, and leadership to the realm of product design. My dedication to driving impactful results and meaningful customers experiences is achieved through truly understanding customer challenges and executing market-leading solutions.
I cultivate trust, transparency, and creative freedom while offering support through goal-setting, constructive feedback, and empathy. I’m respectful and honest with my communication, and I know how to harness the strengths of individual players to build a powerful team.
Featured work
Some of my highlight projects while leading design across Constellation Automotive Groups leading B2C and B2B brands.
Featured work
Design leadership
BCA Marketplace (Selling)
BCA Marketplace Buying
BCA Design System
“First & foremost, Dean is a first-class leader who is able to extract maximum performance from any team. This coupled with his depth of knowledge in UX, design & research makes him the only choice for any organisation that wants to be at the leading edge in this space. I had the pleasure of Dean reporting into me, his clarity of strategic thinking was critical in Constellation being first to market in a number of application areas. His commitment & dedication is second to none & if I ever again have the need for someone to spearhead this space, Dean would be my only choice.”
Dene Jones, Group Chief Marketing & Data Officer
I reported to him at BCA UK & EU
“Dean is one of the most talented Design leaders I have ever had the pleasure to work with. Not only he is highly technical on all design disciplines but he also has a rare entrepreneurial mindset which was key for the quick development of multiple products we launched as a team. Dean will be a huge asset for any company and I wouldn’t hesitate to hire and work with him again.”
Jose Gaspar, Group Chief Product Officer
I reported to him at cinch